I’ve always believed that a good designer shouldn’t “work in a vacuum” – this design statement is often thought of as a pleasantry, but rarely becomes a mantra or philosophy of action for most designers. Reflecting upon this statement certainly yields insights that influence the way we design, and some designers may find that such reasoning challenges their predispositions of what “design” should be; if you shouldn’t design alone in isolation, then what should you do? If you’re a “design keeper”, such a question inevitably disputes your role as designer.

Over the years, our society has constructed a “designer” paradigm where design is embodied and idealized – even romanticized – within an individual. Even today the discourse found in design communities and education supports design values of self-creation and authorship, focusing on the individual as the “keeper of creativity”. The problem with this view of design – is that it inhibits innovation and fuels society’s excuse that non-designers can’t create. Organizations that wish to be innovative need more design thinkers, not design keepers.

Anyone interested in brainstorming help – here are some ideas that our mentor shared with us–thanks Feixing! Scenario: We just finished solidifying our core problem…