The question isn’t “what’s a totoro icon doing in your product?”, it’s “why wouldn’t you want a Totoro icon in your product”. Not much to explain about this one, I just got really bored of favorite icons that are based off of stars and thumbs up. Sometimes, I think too much about problems – and this is the outcome. I started by over-analyzing the semiotics behind the “star” symbol’s meaning as “favorite”, and ending up with a solid rationale around how cute cats and Totoro are much more “favoritable” than a star or thumbs up. Keep your thumbs up, I’ll take a cute cat.