2011

Overview In addition to being thoughtful and skilled at designing digital experience, interfaces, and web products – I’m also very conscious of the “process of…

Overview I’m a big fan of mapping feedback. I love mapping and harmonizing information that involves customers, users, and their feedback. Understanding the value of…

I’ve always believed that a good designer shouldn’t “work in a vacuum” – this design statement is often thought of as a pleasantry, but rarely becomes a mantra or philosophy of action for most designers. Reflecting upon this statement certainly yields insights that influence the way we design, and some designers may find that such reasoning challenges their predispositions of what “design” should be; if you shouldn’t design alone in isolation, then what should you do? If you’re a “design keeper”, such a question inevitably disputes your role as designer.

I believe UX has to be more than a production cog. It has to be more than a step in the process. It needs to be a guiding philosophy that informs the entire process of design and creation. I speak of UX as User-Experience design – a complete and wholistic viewpoint that the experience of a customer (or user) is defined by their entire contact with a product or service. I believe UX designers can have their biggest impact by affecting the ideas and values of all the people around them – helping them see a world outside their own. It means re-defining the UX mission for everyone and having them on board.